Today, I went all the way to Fiverr to bring to you:
HOW TO USE DATA ANALYSIS TO GROW YOUR BUSINESS.
Driving more success with deep data analysis and Fiverr seller.
HOW TO USE DATA ANALYSIS TO GROW YOUR BUSINESS.
Driving more success with deep data analysis and Fiverr seller.
In an increasingly online, Internet-centric world, technology has continuously developed to help simplify the process of both collecting and analyzing data. Not just for larger companies and Fortune 500s, even small to medium-scale businesses can benefit from knowing where they stand - and how successfully their day-to-day operations run - using data analysis.
It’s no secret to successful brands and businesses that most modern enterprises are awash with data; using this data to grow your business successfully is one of the significant ways a brand owner can take their goals or initiatives for their business and turn them into a reality. Though most business owners do not have the time to look closely at the information, data analysis can provide valuable and compelling insight which can help a business grow. In fact, as a business owner yourself, you may be surprised by what you can learn about your own operations and how data analysis could drive more success for your business in the very near future!
Step #1: Capitalize On Google Analytics & Search Console, Without Breaking The Bank
The first step in gathering crucial and relevant data analysis for your business is to use the world’s most common and beneficial data tools: Google Analytics.
Along with the Search Console, Google Analytics is part of Google’s set of marketing and data tools geared towards helping businesses grow through data analysis. To provide a brief overview about these products, Google Analytics allows you to analyze data from all touchpoints, be it your website, app, blog, or other digital platform. When your customers interact with your business through these digital touchpoints, Google Analytics provides reported data on how your customers interact with your business online and where your strengths lay.
Similarly, Search Console will help you discover where your site ranks in a Google search, and can provide additional information about your customers, such as where most of your site queries come from (how do your customers find you online?) and how your products or services rank (do your services or business information points show up in a search?).
More specifically, these tools will help you determine where your business can improve in order to increase revenue, encourage engagement, and build brand awareness and customer loyalty. Both Google Analytics and Search Console will provide critical insights into your digital traffic, customer demographics, popular content (for blogs and websites), search queries, and much more. If these tools happen to stump you, an experienced Fiverr Seller can assist you in getting started with a tool like Google Analytics and get you well on your way to collecting the data that matters for your business
Step #2: Develop A Database For Your Invaluable Analytics And Data
Successful businesses typically have one thing in common: they make well-thought-out plans and decisions based on the data they have at their disposal. To manage this invaluable data, most businesses will develop and maintain a database as a crucial aspect of their daily operations.
If you know how to use Microsoft applications (such as Excel), chances are you can create a basic database for all of your important data. A database is, in a nutshell, a tool or application designed to handle and manage large volumes of data from multiple sources. So, though you may be able to design a basic database using Excel (for example), working with an expert who knows database development like the back of their hand could ultimately benefit your business greatly.
With a well-developed database, businesses can store large amounts or volumes of data over a period of time and access the database for reference when looking at analytics such as engagement, sales, audience, demographics, and more. Your business will benefit from having a fully-developed database where it can manage a slew of data targeted towards helping your business achieve optimal success by harnessing analytics.
Insider tips
- Carefully consider the type or scope of details you need to store when it comes to your customers, and the information that will be relevant to your business to serve them better. You may take into account:
- Customer identification information for newsletters, mailouts, orders
- Productivity reports or information
- Sales reports and trends
- Client accounts, leads, and/or sales opportunities
- Chat with a Fiverr seller specializing in database development to discover what your options are and the best method for your business to track and store data.
STEP #3: Save Time (And Money!) With Data Mining
Collecting information about your customers and target audience is simple enough when you utilize tools like Google Analytics or Search Console. Having a well-developed database then allows you to store all of the data you collect for reference and future analysis. But what if you need to know more about your data to truly benefit from all of these analytics?
Due to the fact that there is always more data to be collected, along with consistent updates made to your database, businesses employ a method called data mining; at its core, data mining is a process by which your database is examined to generate more in-depth information about, say, your customers.
Technically, however, data mining is used to simplify and summarize the data in a manner that we can understand, and then allow us to infer things about specific data based on patterns observed. Depending on your business’s goals, data mining can take many different forms and can also be limited based on the type of software and databases you use.
Why use data mining? Well, aside from the fact that the practice can help to extract more pertinent information from your database, data mining can also tell you so much more about your customers/audience/users than ever before, which may allow you to better curate the products or services you offer to your customers.
Insider tips
- Use data mining when you would like to discover new trends or more in-depth information about your business, especially regarding customers or clients
- Are you looking to obtain new customers; retain existing clients, or upsell new services/products? Data mining can be used to closely analyze your current information and extract even more valuable data, so you can segment your audience, target new customers, and achieve company-related goals
STEP #4: Extract Data From Those Fancy Things Called “Queries”
Have you ever heard of a complicated little thing called SQL? Used by advanced data analysts and those really smart, tech-savvy people in your office five cubicles down, SQL stands for “Structured Query Language” and isn’t just for the tech gurus.
SQL is used when a business has a significantly large volume of data but would like to extract specific information from that data using targeted queries, or searches. Most employees within a company or business who have access to a database can use SQL to find and obtain specific data, but business owners may be left bamboozled by the nature of the data they can extract using SQL queries.
The type of data you can extract using a SQL query is based upon the values contained within a database. For example, if you were to collect information about a friend - such as their height, eye color, birthday, shoe size, and hair color - that information could be referenced as values which fall into certain categories in your database.
To put it more simply: Data types define the characteristics of the data that can be stored in a location such as a database column. In SQL, each table’s columns are meant to hold a specific type of data. Examples of these types are text and numeric data. The type of data you can pull from your business’s database could range from age information to data/time analytics for employee hours or shifts. You can further extract specific information about customers which simplifies the process of getting to know your target audience better.
Insider tip
- Before jumping into the world of SQL, ensure you understand what type of data you are looking for and the information most beneficial to your business
STEP #5: Analyze And Draw Conclusions From Your Data To Boost Your Business
One of the simplest ways you can analyze your data as a business owner is through Excel.
As a popular Microsoft application, Excel has a plethora of functions and features which allow you to fully analyze your data and determine the information you need for your business operations. Especially beneficial for business owners new to the world of data analysis, Excel is a user-friendly way of carefully analyzing and looking closely at your data.
Now, Excel may seem slightly confusing as a data analysis tool if this application is a new one for you; however, there are a few different types of data or tidbits of information you can extract from Excel if you use it for analysis. With its analytics tools, for example, you can easily search and merge data, identify important relationships between data, and quickly analyze hundreds of bits of data, all in one document. You can also rank, sort, and chart your data for quick reference, and any data you include in your Excel analysis document can be used for future analysis.
In addition to its many settings and functions, Excel offers a simplified approach for business owners looking to collectively organize data and customer/user information in one ad-hoc application. It can provide critical conclusions about your customers and business, such as purchasing trends, increases or decreases in revenue, relevant content, and more.
Yet many business owners may balk at the thought of learning to use Excel specifically for data analysis, so what are your options as a business owner for using this application? A great alternative here is to work with a Fiverr seller well-versed in Excel as well as data analysis who can help you develop and build your Excel analysis. You can easily become a pro in no time and manage your business’s data like a boss.
Insider tip
- Use what you draw from your data analysis to more carefully hone your newsletter subscriber list, reach your ideal client(s), or integrate the data into a marketing campaign for more optimized results and ROI (return on investment)
Diving into the world of data analysis can be scary, but with the right tools and best minds behind you, there’s nothing holding you back from harnessing the data you need to grow your business like a boss! Fortunately, Fiverr has a wide range of resources to help you hone your skills with analytical tools and services you can put to work for your business. Collect your data, analyze the results, and breeze through your way to a successful brand. Now that’s a beautiful thing!
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